CNN, MSNBC, the New York Times et al may have the journalists and resources – but Yahoo News has the most eyeballs. Forbes writes up Yahoo’s quiet ascension to the top of the online news heap. YN serves more than 50 million people each month – with a tiny newsroom that employs fewer people than your average tiny market TV shop. Yahoo GM Scott Moore says the company is switching gears from the old model of licensing content…
Instead Yahoo! is “scraping”–snatching snippets of content from around the Web and linking those back to a headline. Moore contends scraping is a boon to users, who can now finely tune the news settings on a Yahoo! page to pull together familiar sources, such as local news headlines, together with other Yahoo!-provided content.
Moore says Yahoo sends 20 million clicks away from its site, but traffic has grown since the site is now stickier, with a wider variety of content. My site gets more direct story traffic from Yahoo News (and a news module on Yahoo.com) then it does from Google News…