VH1, Canvs Partner for ‘Hit The Floor’ Social Experience

By Karen Fratti 

VH1 is partnering with Canvs and Telescope to create an experience around Hit the Floor. Canvs will provide the moments from the show that spark the most social action and viewer emotions. Fans will be able to return to those moments as GIFs, memes, or the “most emotionally driven” tweets about the characters and action. The social experience will be updated after each episode.

Telescope designed and developed the social experience, but fans will be able to find it over at VH1. This is Canvs‘ first consumer-facing experience with a network but it’s an interesting use of their platform, which monitors emotional reactions across social media for linear programming.

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