Last Thursday – the first day of the World Cup – Univision’s David Beck, a true social TV expert, took part in a Twitter chat with the MIT Alumni Association. Beck graduated from the school’s MBA program in 2006.
We spoke to Beck last week about Univision’s partnership with Facebook for the World Cup and he told us: “We want to give our fans a live experience and a more engaging experience, wherever they are, whenever and on the device of their choosing.” This seems to be part of Univision’s strategy for all tent-pole events, and was certainly the case for the network’s 26th annual ‘Premio Lo Nuestro’ Latin Music Awards in February.
The entire Storify of the Twitter chat is below, but here are some highlights:
– On the definition of social TV: “The integration of social content into the broadcast, but another way to think about it is engagement of audiences across TV digital via social content and discussion.”
– On when social media and TV work together best: “When the social integration is organic+additive to the storytelling experience, not forced…and…when you give fans the opportunity to participate/co-create content with you.”