‘Ouija’ – in theaters today – may not win any Academy Awards, but its production team has been doing a great job on the integrated marketing front.
First, Kian Lawley (one of the members of YouTube sensations Our2ndLife) went missing for a few days, and now Universal Pictures has teamed up with MTV’s ‘Teen Wolf’ to create ‘Ask Ouija.’ The social media initiative allows ‘Teen Wolf’ fans to connect with characters from the show, even ones who were killed in previous seasons. Jeff Davis, ‘Teen Wolf’s’ creator and executive producer is the one who will be answering the questions from the perspectives of the characters he both created and killed off.
MTV began the program two weeks ago with questions to wolves Erica and Boyd and culminates today with former lead character Allison Argent. Questions can be submitted through #AskOuija on Twitter. Answers are hosted on a microsite: Ouija.MTV.com.
OMG Erica has responded to your #AskOuija questions! Click here for answers: http://t.co/2koGSjTrLX @OuijaTheMovie http://t.co/oDJS50Bvlk
— TEEN WOLF (@MTVteenwolf) October 17, 2014