The worlds of television, videogames and social media will once again collide on the ESPN2 series “SportsNation” today. EA Sports, which produces the “Madden NFL” football game franchise, is looking for an athlete to grace the cover of this year’s game, which happens to be the 25th in the franchise. To help pick the cover-athlete, EA is relying on users voting for their favorite on ESPN.com and on Twitter.
On “SportsNation” today at 4 PM ET the show will be dedicated to the promotion (which is being sponsored by Pepsi Max). Former NFL star and social media maven Chad Johnson will be appearing, as will Seattle Seahwaks quarterback Russell Wilson and former Dallas Cowboys quarterback Troy Aikman. For the 25th anniversary of the game, the cover-athlete will either come from the “old school” like Aikman, or the “new school” like Wilson.
It is an innovative blending of mediums, and lets fans have their say in one of the most iconic videogame franchises of all time.