Trendrr launches real-time curation product, gets certified by Twitter

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By Cory Bergman 

Trendrr has rolled out a new product called Curatorr that enables its clients to roll out real-time Twitter experiences on TV, mobile apps and other digital screens. Curatorr also joins Twitter’s “certified products” list, which includes services like Mass Relevance, Crimson Hexagon and Radian6. In fact, Curatorr is positioned to compete with Mass Relevance, which has been growing leaps and bounds as media companies and brands alike expand their real-time products.

“Curatorr removes barriers to integrating real-time audience engagement with television programs, websites and apps,” explains Trendrr CEO Mark Ghuneim. “It simplifies the workflow, allowing content producers and marketers to easily create compelling experiences.”

As its name implies, the heart of the product is real-time curation and filtering features for Twitter, which can be extended via Curatorr’s API to television, apps and websites. Trendrr has also created a studio services team to help create display experiences for its clients, which have included ABC, Telemundo and Bravo. Curatorr plugs into Trendrr’s social analytics tools, as well.