TLC on Wednesday announced the return of ‘Next Great Baker,’ which premieres June 24th at 9/8c.
The network generally reveals which contestants will compete for a spot in Carlo’s Bakery via a press release, but for season four they gave fans an exclusive first look at the cast via their recently launched TLC_Network account on Snapchat. TLC already used the platform to reveal on-set selfless of each of this season’s competitors.
For reality shows with ever-changing casts Snapchat is perhaps the best platform to build buzz and introduce fans to new contestants. In January, we wrote about HBO’s Girls snapchatting from its red carpet premiere, and we have since been expecting more social TV marketers to leverage the platform creatively.
For fans of the show who missed the Snapchat reveal, here’s this season’s cast:
Roxanne Bodell and Kaiulani Delgado, aunt and niece team from Salt Lake City, UT
Julie Voudrie and Danielle Voudrie, a mother/daughter duo from Gray, TN
Fred Isla and Barry Ackerman, bakery buddies and former colleagues from Las Vegas, NV
David Duran and Elaine Duran, husband and wife from Kissimmee, FL
Don Donneruno and Meredith Gulfman, co-workers from Long Island, NY
Brandy Smith and Ginger Soave, a bakery student and teacher team from Virginia Beach, VA
Bethany Berend and Jennifer Livermore, best friends from Tomball, TX
Al Watson and Lia Weber, co-workers from St. Louis, MI
Manny Agigian and Al DiBartolo, friends and co-workers from Woolwich, NJ
Jose Barajas and Aimee Anderson, an unconventional friend duo from Chula Vista, CA