CBS rang the NYSE opening bell this morning to celebrate it’s $300 million Thursday Night Football deal. Nevermind that #TNF kicked of last night on NBC.
Next week, CBS officially kicks off, going all out with a Jay-Z theme song, and opening narration by Don Cheadle.
On social media, CBS is already working on hyping and warning their viewers:
#NFL season starts 2nite! Penny’s ready…are you? #BigBangTheory #TBT http://t.co/C17AsVWbWa pic.twitter.com/6Ua2YUeTf4
— The Big Bang Theory (@BigBang_CBS) September 4, 2014
To make way for NFL on @CBS #BB16 schedule will shift 4 rest of season! #Veto comps will b on Tues at 8/7c & LIVE evictions on Weds at 8/7c!
— Big Brother on CBS! (@CBSBigBrother) September 5, 2014
But some football fans with cable subscriptions in mind were already lamenting DirectTV’s negotiations with NBC that lasted until just before the game. Fans in Ohio, Florida, and 16 other states were using antennae and social media to commiserate.
Got my antenna set up to watch the NFL game tonight. It’s like being in the 1960s if you have direct TV tonight
— Drew Deener (@Drew_Deener) September 5, 2014
Others were already worried that they wouldn’t be able to watch #TNF through CBS.com, which has no plan to stream games, unlike FOX, which will stream games and playoffs.