Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Chevrolet takes the top spot this week with a long-form ad demonstrating the strength and resilience of the 2016 Silverado’s steel bed. Sprint remade Verizon’s old “can you hear me now” spot for the second spot. Mountain Dew’s “Freak Chain,” a sequel to “Puppymonkeybaby” takes ninth place and Victoria’s Secret makes an appearance at the bottom.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Silverado Strong: Steel Bed Outperforms Aluminum Bed
6.10% Digital SOV 4,200,591 Online Views 44,050 Social Actions
2. Paul Switched
3.21% Digital SOV 2,251,191 Online Views 22,640 Social Actions
3. Surprise
2.84% Digital SOV 7,925 Online Views 44,593 Social Actions
4. Shot on iPhone by Nicolas D.
1.10% Digital SOV 1,047,954 Online Views 4,338 Social Actions
5. Shot on iPhone by Mitchell H.
1.08% Digital SOV 993,686 Online Views 4,775 Social Actions
6. Shot on iPhone by Mirabai M.
1.06% Digital SOV 1,014,721 Online Views 4,196 Social Actions
7. Consider the Facts
0.83% Digital SOV 1,019,252 Online Views 427 Social Actions
8. Lion
0.79% Digital SOV 77,675 Online Views 11,285 Social Actions
9. Freak Chain
0.71% Digital SOV 194,900 Online Views 8,472 Social Actions
10. Semi-Annual Sale: Be There
0.61% Digital SOV 596,265 Online Views 2,227 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.