There’s The Walking Dead and Talking Dead, but now PR agency MWW and technology partner Ideation teamed up to create Tweeting Dead. In an attempt to capitalize on the number of hardcore fans and the corresponding Twitter chatter, a MWW Innovation team was formed to consider how they could properly showcase their love for the show by gamifying the surrounding Twitter conversation.
MWW and Ideation went from concept to production in less than a week. The result? TweetingDead.com, a live-tweet powered Zombie game that visualizes the top tweeters by Zombie size and lets you kill them by tweeting at them. Fans may follow along on Twitter with @tweeting_dead, or by tweeting the dead on Sunday night using #tweetingdead and killing a zombie at TweetingDead.com.
Here’s a screenshot from the site.