With the big game behind us and a blackout the shook the web, it’s a good time to reflect on how big cross-device advertising has become around the Super Bowl. Tapad’s Vivian Chang shared the following announcement with Lost Remote in a Vine.
Vivian saying, Tapad seeing a 166% bump in Super Bowl cross-device ad spend in 2013 over 2012. vine.co/v/b1ZDlvxzWzb
— Tapad (@Tapad) January 31, 2013
Tapad, a “leader in cross-platform ad technology,” announced the following stats which show case how big Super Bowl advertising continues to grow, now beyond the main screen. For example, here’s how advertisers targeted 49ers and Ravens fans across devices.
Tapad found that cross-device advertising is up 166% over last year’s Super Bowl, seeing the most growth in ad buys from Entertainment, Telecom/Technology, and Travel industries — each up more than 200% in spend over 2012. The latest sectors to embrace cross-device ad delivery in 2013 include: Automotive (biggest of the notable newbies with 55% of total spend), Restaurants, and Pharmaceuticals.