‘State of Affairs’: How Twitter Reacted to Katherine Heigl’s Return to TV

By Adam Flomenbaum 

140509_2781084_State_of_Affairs_Official_TrailerKatherine Heigl made her return to network television this week on NBC’s (anticipated?) ‘State of Affairs.’ While the majority of tweets about the show were positive, those who made the comparison between the plot of ‘State of Affairs’ with the plots of ‘Scandal’ and ‘Homeland’ were not impressed.

According to our analytics partner Canvs, which measures Twitter sentiment, 6,337 of 15,186 tweets about the series premiere were emotional reactions. 51% of the emotional reactions included the word “love” and 19% included “good.” The premiere drove the most emotional reactions towards the end of episode, when Heigl’s and Alfre Woodard’s characters plotted revenge. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:

-Reactions to this show were heavily driven by Katherine Heigl. In fact, 51% of reactions mentioned Heigl or her handle.

– Despite the polarizing portrayal of Heigl in the press, fans responded well to her star turn in Affairs. Nearly 60% of reactions about Heigl expressed “love” and nearly 15% said they were “excited” to see her on the small screen again.

– Anticipation for this show drove a good number of reactions as well. 3.4% of total reactions mentioned they had been “waiting” for the show. Of those who said they had been “waiting,” 91% expressed love for the show. 141119_Canvs-Your-Audience_StateofAffairs (1)
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