Sling’s launched a general market ad campaign that features kids, as Old TV reps bullying people into their cable bundles. The campaign is aimed at millennials and comes complete with a “Take Back TV” mission:
TV used to be great. But things have changed. Over time, the shows we loved became channels we never watch. Small bills became huge. Simple became complicated. We’ve been bundled, price-gouged, overburdened with rental equipment and insulted by terrible customer service.
Glenn Eisen, chief marketing officer for Sling says that:
Millennials have polarizing feelings about TV; they love the content, but hate the pay-TV model. The #TakeBackTV campaign introduces Sling TV as a new model and solution for the millennial audience. It directly mirrors their sentiment toward the pain points that accompany traditional pay-TV, in an exaggerated, humorous and fun way.
People seem to be catching on. In June it was reported that they have 250,000 subscribers.