Roker stood behind a lamp on set in the backdrop of investigative correspondent Jeff Rossen, and after seeing this, Carson Daly launched a new meme.
— Carson Daly (@CarsonDaly) January 17, 2014
Within minutes, #Rokering was off to the races, with viewers sending in their own horror movie-esque photos of them behind a lamp.
“Today” co-hosts came to play too.
— Savannah Guthrie (@SavannahGuthrie) January 17, 2014