‘Orphan Black’ is Back and Tweeters Have Already Forgotten About Project Castor

By Adam Flomenbaum Comment

Orphan Black’ returned this week to BBC America and fans were clamoring to know what happened following a big Season 2 finale cliffhanger.

According to our analytics partners Canvs – the first completely syndicated qualitative social TV platform – 12,454 of 39,046 tweets (Nielsen Social) about the show were emotional reactions. The show’s top moment came when Delphine tortured Rachel for information.

Overall, the reactions were positive. Here are some of the words from certain emotional word clusters:

Love reactions (37%) included “favorite,” “amazing,” “perfect,” and “epic.”

Excited reactions (16%) included “can’t wait,” “pumped,” “want to watch,” and “stoked.”

Crazy reactions (11%) included “omg,” “psycho,” “intense,” and “weird.”

Dislike, hate reactions (10%) included “heartbroken,” “confused,” “upset,” and “terrible.”

Below, additional analysis from Sheila Seles, Product Services and Marketing Lead at Canvs, followed by an infographic:

‘Orphan Black’ left fans with a huge cliffhanger at the end of last season when the series introduced Project Castor, a secret military operation that produced male clones. Interestingly, Project Castor and the male clones were only mentioned in 225 reactions or 0.5% of total reactions to the premiere. Of those who reacted to Project Castor, 21% expressed dislike/hate, 18% loved the male clones, and an equal proportion (16% each) were excited or afraid. 

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