The network, which hasn’t launched yet, is helmed by cable and technology veterans, including CEO Jeff Binder who founded Broadbus Technologies; Chief of Technology Dave Fellowswho served as CTO at Comcast and ATT Broadband; video technology chief Chuck Hasek who was Time Warner Cable’s technology chief; and head of Marketing Eric Kuhn, the former social media guru for CNN and United Talent Agency.
“In today’s connected world the television is becoming more than just a lean-back experience – it is becoming the hub for state of the art technology in the living room,” said Binder in a statement.
“Layer3 TV merges the television experience with consumers’ digital lives in ways that engage and enhance the programming and distribution eco-systems. We intend on delivering that promise.”
No word yet on what kind of programming or social media elements will make up the new network.