Newsy Launches on Hulu

By Steve Safran Comment

NewsyWant a side of news with your Hulu binge? You can now add some, thanks to Hulu’s just announced partnership that adds Newsy to its lineup. Newsy is best known for its short-form news videos, aimed at millennials. The name is meant to evoke “News with a ‘why'” – hence “Newsy.”

According to the company’s press release:

Hulu’s nearly 12 million subscribers have access to Newsy’s daily news reporting through on-demand videos covering world and national news, policy, culture, science and technology. In addition to 30 news stories each day, Newsy will publish longer-form content — including its popular original series “Americanize Me” and “My First President” — to Hulu. All clips and stories are available to stream through Hulu’s No Commercials and Limited Commercials subscription plans.

This could be a substantial differentiator for Hulu as it tries to stand out as a subscription video service. Its competitors, primarily Netflix and Amazon Prime, don’t offer current news. Netflix has been on a buying spree of late, and it has bulked up on documentaries. Newsy’s commitment to producing long-form work could fit in nicely, giving Hulu some more heft.

For those not familiar with Newsy, here’s recent piece from its campaign coverage:

Newsy is owned by E.W. Scripps Company.