NBC’s ‘Believe’ writing team turns to Twitter to get fans excited

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By Natan Edelsburg

Our analysis on TV that won’t be premiering until the fall and winter with Crimson Hexagon continues. This week we take a look at NBC’s “Believe“. Here’s a look at why social activity for JJ Abrams new show recently skyrocketed. 

Believe won’t premiere until 2014 but the show recently caught our attention. In addition to releasing a trailer. The show, about a girl with supernatural abilities, has gained fan attention in a unique way. The writing team, @BelieveRoom have already taken marketing of the show into their own hands by creating anticipation with #BoKnows. Here’s analysis from Crimson followed by an infographic.

  • Conversation about NBC’s “Believe” skyrocketed on July 21 after a new trailer was released. Last week, fans engaging with promos and ads represented around 82% of the total discussion.
  • On July 17, the showrunner for “Believe”, Mark Friedman, officially departed from the series. The conversation on the following days saw a short spike in support and discussion of the show.
  • The volume of posts for “Agents of S.H.I.E.L.D.” more than doubled after the show’s panel at Comic-Con, where the pilot debuted. The #CoulsonLives hashtag continues to be popular in discussions about the new announcements.
  • Fans of the original “Once Upon a Time” series became more engaged with the spinoff “Once Upon a Time in Wonderland” this past week. The Oncers accounted for 43% of the overall conversation, a share of conversation that was rejuvenated due to the show’s presence at Comic-Con.
  •  “The Tomorrow People” and “Sleepy Hollow”, which were also present at Comic-Con, saw an increase in conversation. Shows that were absent at the event, including “Super Fun Night,” “Brooklyn Nine-Nine,” and “Rake,” saw a volume drop.