NBC shows are taking a short break from competing against shows on other networks. Instead, they have been competing against each other in a friendly “smirk off” across their Tumblr accounts. Just as it sounds like, the “smirk off” consists of GIFs of characters from NBC shows smirking. The competition is a good example of a network creating social content in a way that speaks to Tumblr’s unique culture.
The reaction from fans in the comment section is overwhelming.
Here are the responses from some of the NBC shows that have participated.
Parks and Recreation:
One fan even commented that, “maybe NBC social media should be in charge of programming, they are obviously more competent.”