NBC Sports Digital last week announced the launch of NBC SportsWorld, an SB Nation and Grantland-like microsite that will host long-form content from NBC Sports Digital’s contributors, including Joe Posnanski, Joe Prince-Wright, and Nick Zaccardi.
“Our SportsTalk strategy of providing readers with quick, impactful news posts multiple times a day has been incredibly successful. However, we will now complement that plan by tapping into NBC Sports Group’s rich history of long-form storytelling,” said Rick Cordella, SVP & GM, Digital Media, NBC Sports Group. “NBC SportsWorld will create an immersive experience for our users with deep, thoughtful multimedia pieces written and produced by our talented roster of contributors from all facets of the NBC Sports Group.”
The site will also feature documentaries and videos produced by the NBC Sports Group [which includes NBC Olympics and Golf Channel].
We have written extensively about how sports drives the social TV conversation, and one of sites launch pieces is “On the Cultural Relevance of YouTube (Or, Did you see that crazy/awesome/uplifting sports video?)” in which Eric Angevine examines how YouTube and social media has changed the way we experience sports.
What we say about the new site? Boom goes the dynamite.