MTV’s Movie Awards integrate Vine into the broadcast with six second movie recaps

Last night during the Conan O’Brien hosted MTV Movie Awards, Vine wasn’t just used as a social marketing tool. At the  beginning of the show Conan introduced six second recaps of some of the year’s best films. This was a huge opportunity for Vine to be seen as more than just a social network but a legitimate medium for trailering top Hollywood films.

Here are the “flicks that got Vine’d-out homages from Conan O’Brien.”

The Wolf of Wall Street:

American Hustle:

Photo by 2014 MTV Movie Awards