Television made a big showing Monday night at the 2012 Shorty Awards, hosted by Samantha Bee and Jason Jones from The Daily Show. The annual event rewards the best producers of short-form content in social media, and TV is playing a larger role every year.
Here are the TV (and radio) winners:
Best integration of social media on live TV — MTV VMAs Twitter Tracker
Best TV show — G4’s Attack of the Show
Best social media campaign for TV — USA Network’s Psych HashTag Killer
Best use of journalism — NPR’s Andy Carvin
Best social media use for news — CNN
Best overall brand presence on Tumblr — BBC America’s Doctor Who
Best overall brand presence on Facebook: Nickelodeon’s SpongeBob SquarePants
Best use of game mechanics in a social media campaign: Nickelodeon’s Kids Choice Awards 2011
Best fake Twitter account — @theFakeESPN
Lifetime achievement in social media — Ricky Gervais
One of the most entertaining moments of the night was a video called, “Tracy Jordan, 140 Characters at a Time” (1:04:00 into the show), when he tried to answer questions a tweet-length at a time. If you missed the awards, you can watch the video replay right here.
(Full disclosure: Natan Edelsburg, who writes for Lost Remote, helped put on the Shortys!)