The Jon Favreau-directed spot for the Jordan Super.Fly 4 shoes, featuring LA Clipper’s star Blake Griffin, was one of only four new ads to debut among the most-engaging ads this week with over 7 million online views and over 68,000 social actions.
By way of comparison, the second-place newcomer “Strong is Beautiful” from Pantene trailed with just over 100,000 online views and 10,000 social actions. The only other new ads included Apple’s “Photos & Videos” iPhone spot in fourth, and Walmart’s “Get Back to School Ready” in sixth. Last week’s leader, Footlocker’s “The Bobby Butter Story,” fell to eighth. Here’s the full list from iSpot.tv.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. The Dunk to End All Dunks
6.41% Digital SOV 7,379,470 Online Views 68,030 Social Actions
2. Strong is Beautiful
0.54% Digital SOV 119,562 Online Views 9,669 Social Actions
3. Our Song
0.50% Digital SOV 252,259 Online Views 7,709 Social Actions
4. Photos & Videos
0.50% Digital SOV 368,727 Online Views 6,994 Social Actions
5. The Brady Bunch
0.33% Digital SOV 25,062 Online Views 6,316 Social Actions
6. Get Back to School Ready
0.27% Digital SOV 68,519 Online Views 4,734 Social Actions
7. Arts and Craftsy Tony Romo
0.27% Digital SOV 204,598 Online Views 3,706 Social Actions
8. The Bobby Butter Story
0.21% Digital SOV 406,602 Online Views 794 Social Actions
9. Phillip
0.18% Digital SOV 51,832 Online Views 2,592 Social Actions
10. NFL Sunday Ticket: Bad Comedian Eli Manning
0.15% Digital SOV 124,857 Online Views 1,856 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv .