Jessica Jones is the third most popular show on Netflix right now. Last week’s premiere week generated 68 percent as much digital content engagement as Orange Is The New Black generated during the week season 3 of that program was released, according to Amobee Brand Intelligence.
In comparison, Daredevil generated 80 percent as much digital content engagement during the first week season 1 was available, comparing Daredevil during April 6-12 to June 8-14 of digital content engagement around Orange Is The New Black. Wet Hot American Summer: First Day of Camp generated 31 percent as much digital content engagement during the week of July 27 – Aug. 2 as Orange Is The New Black did the week of June 8-14; while Aziz Ansari’s Master of None generated 29 percent as much digital content engagement the week of Nov. 9-15 as OITNB did the week of June 8-14.
In the first two days after Jessica Jones was released, there were 129,573 tweets around either Jessica Jones or the hashtag #JessicaJones. Twitter sentiment around Jessica Jones during that time was 62 percent positive, 33 percent neutral, and 5 percent negative. In the immediate aftermath of people binging the series, 93 percent of digital content engagement around Jessica Jones between November 21-22, also mentioned Luke Cage, which bodes well for his own Netflix premiere in 2016.
In the battle of debuting female driven superhero shows, Supergirl still has the edge. There was 93 percent as much digital content engagement around Jessica Jones on Nov. 22, two days after season one was released and the day of peak digital interest around the show as there was around Supergirl the day after the pilot premiered and the day of peak digital interest around that program.