iPowow, a leading participation TV platform that lends itself particularly well to sports clients, is teaming up with NBC Sports Group’s Golf Channel to provide a real-time second screen experience to viewers for this year’s Players Championship.
This year’s tournament began yesterday and continues through Sunday, and Golf Channel began utilizing iPowow’s solution in its ‘Golf Central’ and ‘Live From’ coverage since Monday, May 5. The network’s on-air crew will be posing questions to fans during its on-air coverage, and then directing fans to GolfChannel.com/vote to vote on the answers. The answers will be tracked and displayed on-air in real-time.
“We are excited to be working with Golf Channel ,” says iPowow’s CCO, Gavin Douglas. “They are tuned in to what their viewers are passionate about, and by adopting iPowow, their viewers will gain a true voice to be able to participate in the commentary during Golf Channel’s live programming.”
In January, iPowow implemented a similar solution for Red Bull Media House for the FC Bayern München vs FC Red Bull Salzburg game, which aired on Red Bull Media House’s ServusTV.
For the Players Championship, though votes can only be cast at GolfChannel.com/vote, Golf Channel will promote the integration across its social channels (with 2.3+ million followers) in addition to the on-air calls to action. Viewers may also share their votes via Facebook and Twitter.