The U.S. Open concluded this week with the unstoppable Serena Williams winning on the women’s side and Marin Cilic with an improbably victory on the men’s side. Tennis fans had a lot to tweet throughout, but especially with all-timers Roger Federer and Novak Djokavic going down in the semifinals and good action throughout.
StatSocial, a company that allows brands, publishers, and agencies, to learn more about their Twitter following, crunched the numbers for the #USOpen and provided us with the below infographic. Some highlights followed by the full infographic:
– #USOpen has 170,000 unique tweet authors
– 91% of #USOpen tweets were from consumers and 9% were from brands (compare this to the VMAs, where 49% of tweeters were brands)
– 41.8% of tweeters were between 35 and 54 years old
– #USOpen tweeters are fans of The Economist, TIME, and The New Yorker, all of which tend to skew towards a more affluent crowd.
