Infographic: March Madness viewing expected to be way up this year

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By Adam Flomenbaum 

p4Peelthe social TV company whose “app turns your smartphone or tablet into a universal remote, content recommender, and reminder platform” – just released some interesting data from a survey it conducted of 1,500 users about how much of this year’s NCAA Tournament they intend to watch.

– 35% of fans say they will devote two or more hours a day at work to tournament-related activities (watching games, checking scores, etc.)

– 1 in 3 said they will be watching at work on a smartphone or tablet

– 18% plan to either call in sick or take vacation time in order to watch games

– 40% will watch more games online in 2014 vs. 2013. March Madness Live should enjoy quite the boost.

– Facebook (33%) and Twitter (16%) will be beneficiaries of communication about March Madness, but SMS still reigns supreme (42%).

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