VHX, the direct-to-fan distribution video platform, recently launched their public-facing product after two years of private beta. They’ve already worked with creators like Dave Grohl, Ira Glass, Aziz Ansari, and Kevin Spacey to sell video content directly to fans and just announced a Chromecast integration, to help make it even easier to watch VHX content on TV. We interviewed VHX Cofounder Casey Pugh about their plans to change the way video content is distributed in a connected TV world.
Why they decided to launch on Chromecast:
Up until now if you wanted to watch content on your smart TV, you would download the video file to your computer and then transfer it to your TV, Apple TV, or XBox via thumb drive. You can still do it this way, but if you have a Chromecast, it couldn’t be easier — You’re literally two clicks from watching your digital video on your favorite TV.
We’re constantly striving for features that make direct transactions between video publishers and their audience as easy as possible. We want both sides to have the most well-designed and user-friendly selling, purchasing, and viewing experiences. Compatibility with Chromecast is a great step.
We’re excited to enable all kinds of publishers — whether they’re offering multi-million-dollar features, or webisodes made entirely with a laptop — to offer their audiences as many viewing options as possible with as much ease as possible.