It’s time to take a look at the top 10 ads of the week by digital share of voice*, powered by iSpot.tv. iSpot.tv allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing, and Yahoo!
This week’s most engaging TV ad comes courtesy of Netflix, with its ad for ‘House of Cards: Season 3.’ The ad enjoyed four times as many earned views as the number two finisher, ‘Supercell: Hog Rider 2.0.’ Although not first, Supercell made the list three times this week. Beats Audio also made the list three times.
Below, this week’s ads along with their digital share of voice numbers.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Netflix: House of Cards: Season Three
6.84% Digital SOV, 86k Social Actions, 1.8MM Earned Views
2. Supercell: Hog Rider 2.0
3.33% Digital SOV, 18k Social Actions, 4.5MM Earned Views
3. McDonald’s: Archenemies
2.49% Digital SOV, 19k Social Actions, 2.5MM Earned Views
4. Supercell: Flight of the Barbarian
1.99% Digital SOV, 12k Social Actions, 2.4MM Earned Views
5. Supercell: Larry
1.65% Digital SOV, 10k Social Actions, 2MM Earned Views
6. Weight Watchers: My Butt
1.34% Digital SOV, 9k Social Actions, 1.5MM Earned Views
7. Beats Audio: Hear What You Want
1.22% Digital SOV, 5k Social Actions, 299k Earned Views
8. McDonald’s: Signs
1.16% Digital SOV, 10k Social Actions, 939k Earned Views
9. Beats Audio: Solo Selfie Part 2
0.97% Digital SOV, 5k Social Actions, 1.3MM Earned Views
10. Beats Audio: Hear What You Want
0.86% Digital SOV, 7k Social Actions, 751k Earned Views
*From iSpot.tv: For each airing of an ad on TV, we correlate the resulting digital activity back to the airing based on the timing of the activity and the location of the user. Our window for correlating activity to an ad airing can be as long as 20 minutes following the airing or as short as 1 minute depending on multiple factors such as how often an ad is airing or the day of week and time of day the ad is airing during. Since each airing is tied to a specific show, we are able to expose the shows, networks and times during which audiences are most receptive to certain brand messages.