HBO plans social media-fueled pre-show for ‘True Blood’ premiere

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By Alex Weprin 

HBO is planning a 15-minute live pre-show in advance of the season six premiere of “True Blood,” fueled by social media. The 15-minute program “#TrueBlood: Live from Set” will feature the cast answering questions from fans. It will also feature some of the show’s top fans through a partnership with Twitter and Mass Relevance. In a statement, HBO credits the show’s social fanbase as a key component to its success:

“Social media has been core to the marketing strategy for True Blood since the first season, leading to one of the most engaged fan bases of any television series,” said Pamela Levine, executive vice president, HBO Marketing in a statement. “#TrueBlood: Live From the Set will reward our devotees by allowing them to both participate in and affect the live broadcast through a unique intersection of linear television and digital media.”

The social media event will actually kick off the morning of June 16, with the True Blood profiles on twitter, Facebook, Instagram and Vine revealing “#secretsfromtheset.” The live pre-show is the culmination of the day, leading into “True Blood'”s season premiere at 9 PM.

Fans can start submitting questions now at truebloodlive.com, and can learn how to be featured on the broadcast by following True Blood’s Twitter page.

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