This week saw five new ads debut on the iSPot.tv engagement chart, including the top 3, as last week’s buzziest spots fell further down the list. Last week’s leader, Tylenol’s “How We Family” spot, fell to fourth, leaving room for three newcomers. They include GEICO’s “Prisoner” It’s What You Do” with 1.5 million online views and almost 5,000 social actions, Old Spice’s “Dad Song” with 1.8 million online views and over 1,000 social actions, and the “Any Reason” anti-smoking ad with over 225,000 online views but over 11,000 social actions.
And with all four iPhone ads from last week dropping off the list, Samsung had room to return in sixth place with “Change The Way You Take a Selfie,” garnering over 850,000 online views and over 1,000 social actions. The final newcomer was Travelers Insurance, with “Growing Up” debuting at ninth with over 11,000 online views but nearly 5,000 social actions. Meanwhile incumbents “Love This Life” from Chobani and the “How Batman Died” spot for the new Arkham Knight videogame both fell down to eighth and fourth respectively.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Prisoner: It’s What You Do
0.86% Digital SOV 1,510,550 Online Views 4,887 Social Actions
2. Dad Song
0.77% Digital SOV 1,776,381 Online Views 1,227 Social Actions
3. Any Reason
0.72% Digital SOV 226,098 Online Views 11,782 Social Actions
4. How We Family
0.66% Digital SOV 48,341 Online Views 11,834 Social Actions
5. Batman: Arkham Knight: How the Batman Died
0.49% Digital SOV 997,991 Online Views 1,419 Social Actions
6. Change the Way You Take a Selfie
0.41% Digital SOV 869,912 Online Views 1,237 Social Actions
7. Someone Needs One: Time for a Change
0.41% Digital SOV 11,834 Online Views 7,484 Social Actions
8. Love This Life
0.30% Digital SOV 126,836 Online Views 4,721 Social Actions
9. Growing Up
0.26% Digital SOV 11,765 Online Views 4,634 Social Actions
10. A Driver’s Life: Driving Matters
0.26% Digital SOV 311,450 Online Views 2,446 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.