In just over two weeks, the World Cup begins in Brazil, and cable news network Fusion has built a second-screen platform to cover everything happening on and off the field.
Soccer.Fusion.Net is Fusion’s micro-site that “creates and curates a tapestry of content from the social web that includes reactions from fans and key influencers watching from inside the stadiums, parties in Brazil and beyond,” the network says. Digital and mobile users will be able to view live match blogs, real-time standings and stats, and watch videos and features from both “unusual celebrities” and soccer writers. Fans can also download custom team wallpapers of their favorite countries squad.
“The World Cup will be the ultimate multiplatform event so for 30 days the World Cup party will be non-stop on Fusion — on television, on mobile, on social,” Fusion CEO Isaac Lee said.
Chief Digital Officer Daniel Eilemberg tells Lost Remote: “We know that there will be thousands of smartphones capturing the action inside the stadiums and at the parties in Brazil and beyond — we want to harness the power of that content and deliver it to our audience in a compelling, accessible way.”
Fusion TV will also be covering the games prominently with “The Soccer Gods,” a nightly primetime show recapping the day’s games as well as features on the culture and party atmosphere in Brazil.