Celebrity driven ad spots continue to drive most social TV commercials

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By Natan Edelsburg 

In this week’s edition of Bluefin Labs‘ most talked about commercials, we see that Samsung, Pepsi and Windows 8 are at the top of the chart. Pepsi is no longer in the #1 spot, overtaken by Samsung’s commercial featuring Lebron James. Windows 8, not surprisingly is in the third spot after Pepsi. Microsoft’s big launch is estimated to have a budget over a billion dollars. Here are the details.

http://www.youtube.com/watch?feature=player_embedded&v=Ie0mAnjz1Oc#!

Beyond the mini Lebron-isode, the comercial actually does a great job at highlighting the features and benefits of the Galaxy Note II. Bluefin also points out in their analysis how Halloween helped give Reese’s a huge week over week percentage increase. Here’s the analysis and chart, provided exclusively for Lost Remote.

  • We measured Tweets about commercials from October 25-31. The infographic displays the brands with the most talked-about commercials during this week.
  • The top 3 most tweeted-about brands were Samsung (11.3K), Pepsi (10.9K), and Windows 8 (6.7K). Pepsi has finally been pushed out of the number 1 spot by Samsung
  • As you’ve probably guessed, Pepsi is still in the top three because of their commercial featuring the band One Direction and NFL quarterback Drew Brees. But their week-over-week percent change in conversation continues to drop, down 4% from last week.
  • Over half of the Tweets about Samsung referred to their recently-released Galaxy Note II commercial featuring Lebron James – 53.5% to be exact. It seems like regardless of the product is, celebrities get people Tweeting about commercials.
  • See that huge week-over-week percent change for Reese’s? In the previous week, Reese’s had aired 4 different creatives a total of 690 times. This week, they aired the same creatives a total of 659 times – not a huge difference. So why the big increase in conversation? Halloween. The Twitter conversation about Reese’s commercials spiked from Oct 30-31, which makes sense – lots of people have candy on the mind during these days!

Source: Bluefin Labs

The Top 10 Social TV Commercials Chart, powered by Bluefin Labs, ranks brands according to how many Tweets their TV commercials received during one week. The “Week-Over-Week % Change” compares the amount of Tweets from the previous week to the current week listed in the chart. The “# of Earned Impressions” refers to the sum of potential impressions made by Tweets about the brand’s commercials: if someone with 100 followers sends 1 Tweet, then it is counted as making 100 potential impressions.

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