All the Brands in ‘House of Cards,’ Charted

By Karen Fratti Comment

Yes, there was a lot of product placement in this season’s “House of Cards,” but not much more than the previous seasons and there were even less logos.

Concave Brand Tracking, a marketing analytics firm, conducted a study of the most prominent brands for an overall comparison.  They checked for:

  • Screentime: The exact time a product spends on screen.
  • Discernibility: Broken in to four categories. Discreet, subtle, obvious, and close-up.
  • Logo Visibility: If during any sighting, the logo is decipherable, it counts.

Some of their findings are below, but you can check out the full report for yourself. brand exposure top 20

screentimeoverseasonslogo visibility over 3 season