Yes, there was a lot of product placement in this season’s “House of Cards,” but not much more than the previous seasons and there were even less logos.
Concave Brand Tracking, a marketing analytics firm, conducted a study of the most prominent brands for an overall comparison. They checked for:
- Screentime: The exact time a product spends on screen.
- Discernibility: Broken in to four categories. Discreet, subtle, obvious, and close-up.
- Logo Visibility: If during any sighting, the logo is decipherable, it counts.
Some of their findings are below, but you can check out the full report for yourself.