5 Social TV Stories You May Have Missed


By Adam Flomenbaum 

Social-TVFrom HBO announcing an exclusive deal with Amazon to a Pulsar study showing that Tumblr is a more immersive social-TV hub for fans than Twitter, there were many major social-TV stories this week.

Here are five that you may have missed:

– 75% of connected TV app users say video apps are ‘extremely’ or ‘very important’ according to research from NPD Connected Intelligence.

Takeaway: More than three out of every five broadband U.S. households have connected TVs, and as the technology becomes more ubiquitous, dedicated connected TV app companies will begin to pop up.

– Twitter launches native ads on MoPub platform.

Takeaway: Twitter acquired MoPub last September, and there will be an opportunity to sell entertainment companies on working native ads into larger advertising packages.

– JP Lespinasse, BET’s Senior Director of Social Media talked with Contently about how social media analytics are changing TV promos.

Takeaway With reshooting a season of a show out of the question, networks still have the opportunity to adapt to promoting the show based on how fans are reacting to characters and situations on social media.

– AdAge snagged an exclusive interview with YouTube’s new CEO, Susan Wojcicki. Her first goal? To “make YouTube ‘stars’ real-life famous.” Many YouTube stars are already real-life famous. See:Vidcon.

Takeaway: Still, with companies like Microsoft, AOL, Yahoo, and Amazon making big waves in the original content space, YouTube will have to make a real, concerted effort not to lose talent to competitors.

– Turner Entertainment plans to offer advertisers real-time messaging opportunities on TBS and TNT. Turner is dubbing the service ‘Real Time Now’ and along with an agency partner, turn around ad spots within a day or two to help brands jump on social media topics with lots of buzz.

Takeaway: Think of this as the Oreo SuperBowl Blackout Tweet, but over the course of two days.