Tina McIntyre will join Hachette Book Group’s newly formed content development team as senior executive director.
McIntyre comes to the content team from Hachette’s Little Brown Books for Young Readers where she has been overseeing marketing, digital publishing, and strategic planning. At her time with the imprint, she was tasked with launching and managing the ongoing marketing for Stephenie Meyer’s bestselling Twilight Saga.
McIntyre has also helped the company build out its digital business for sales and innovation. She developed the company’s four-color ebook program, enabled licensing deals, and secured e-book rights for backlist titles.