Eric Carle’s classic children’s book The Very Hungry Caterpillar, which is celebrating its 45th anniversary this year, will soon be adapted into an app.
This is thanks to a new partnership between interactive book maker StoryToys and The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle. StoryToys has signed a three-year deal to develop a series of apps based on the characters in his books. The app maker will make a number of apps based on Carle’s classic books. The Very Hungry Caterpillar Day app will be the first in the series, available on March 20th.
The apps will bring the static drawings to life. Barry O’Neill, CEO of StoryToys, explained that their “aim is to build beautiful apps that will enable children to interact with their favorite Eric Carle characters in totally new ways.”