The Apple Tablet Is One Big Rorschach Inkblot for Publishing

By Jason Boog Comment

guygonzales23.jpgToday’s guest on the Morning Media Menu was Guy LeCharles Gonzalez, the audience development director at F+W Media and one of the coordinators of the upcoming conference, Digital Book World.

He talked about the upcoming conference, eBooks, eReaders, and the fabled Apple Tablet that many believe will be announced next week.

Gonzalez had a healthy dose of Tablet skepticism. Here’s an excerpt: “The image [Apple] used on the press invitation, it’s kind of a colorful Rorschach blot. I think that’s appropriate because over the last five years this tablet has been rumored. Three years ago turned out was the iPhone–but everybody thought that announcement was the Tablet. There certainly is a lot of information out there that implies it is the tablet,” he explained.

He concluded: “Personally, I’m not a member of the Steve Jobs cult, I look at every device skeptically. At the end of the day, what is that device going to replace? Is it going to replace my netbook? My cellphone? My desktop? That to me is the bigger question In terms of eBooks and hype its getting it in publishing circles… [publishers] haven’t even figured out the Kindle yet!”

Full disclosure: Digital Book World has posted ads on GalleyCat.