Big box retailer Target has teamed up with eBook subscription startup Librify to offer eBooks for sale, as well as a platform to have online discussions about books.
The program will be curated by Target employees who will select a book of the month to promote to readers. The goal is to get readers to use Target’s website as a destination for their online book clubs.
USA Today has the news: “The service will be targeted at women, especially young professionals and moms of the coveted Millennial generation. Target is vague on the details at this point, saying more will be revealed this summer. But Stone Herman says there will be promotions and discounts for Target shoppers who arrive at librify.com through Target’s website, and in-store displays will promote the partnership.”