Swips, an organization comprised of 22 independent Swiss publishers, has partnered with a smoothie manufacturer to advertise books on juice bottle labels. On the Swips website, they revealed the Traktor company’s “literary bottle.”
Publishing Perspectives has more details: “Authors featured will include Werner Bucher, Franz Dodel, Katharina Faber, Felicitas Hoppe, Sandra Hughes, Francesco Micieli and Gerold Späth and the texts will appear in Bernese German, standard German or French.”
According to the article, buyers will find a poem, a short story, or a book excerpt on the 32 promotional labels. The labels will be numbered so collectors can keep track. Do you think this could catch on in America? Let us know your thoughts in the comments section.