Scribner will publish an eBook-only edition of Stephen King’s new short story “Mile 81.” The $2.99 eBook short story also features a free excerpt from Stephen King’s next novel 11/22/63, which is slated for release in November.
To promote the release, the publisher will team up with the social media measurement site Klout. Scribner will give away free downloads of the story to influencers in Klout’s Perks program. In exchange, Klout will encourage these folks to Tweet about the eBook.
Klout scores Twitter users on their influence by looking at their Twitter activity, their amplification and their network. King is not on Twitter, but Scribner Books has an account. They have a Klout score of 50, making them a “Thought Leader,” according to the site.