Stephen Colbert Parodies Tie-Ins for The Lorax

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By Maryann Yin Comment

The marketing team behind film adaptation of Dr. SeussThe Lorax have made more than 70 deals for promotional product tie-ins.

Comedian Stephen Colbert gave a sarcastic pitch (written in verse) asking for more: “I’m demanding more branding of Loraxian stuff!” The pitch included suggestions such as Lorax-themed SUV’s, oil drills and McDonald’s meals.

Follow this link for a full transcript of Colbert’s ranting rhyme and click here to watch the video. What do you think?

Perhaps Colbert could turn this into a full picture book to follow-up the release of I am a Pole (And So Can You!).

In addition, Mother Jones has an article questioning another marketing technique used by Mazda and The Lorax marketing team. (via Speakeasy)

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