Sourcebooks Acquires Online-Only Retailer

By Jason Boog Comment

Sourcebooks has acquired Simple Truths, an online-only retailer that sells and creates inspirational books, prints and DVDs.

The company will become a Sourcebooks imprint, publishing around 100 backlist and upcoming books.

Founder Mac Anderson will serve as executive editorial director and Dan Green will be director of the new imprint.

Here’s more from the release:

Simple Truths was founded in 2005 by Mac Anderson, who is also the founder of Successories, the leader in designing and marketing products for motivation and recognition, which he sold in 2004. Since 2005, Simple Truths has grown steadily into a multifaceted brand with extensive e-commerce and online marketing abilities, including 1.2 million customers and newsletter subscribers. Simple Truths ranks #669 on The Internet Retailer Guide, which lists the leading players in North American e-retailing based on web sales.

The Simple Truths list includes The Dash: Making a Difference with Your Life212° The Extra Degree and Simple Truths of Service.

Since its founding in 1987, Sourcebooks has made 15 acquisitions.