Sony has unveiled two new e-readers, poised to compete with Amazon Kindle and more affordable digital book readers like the Cool-ER device.
In the NY Times, the company introduced a $199 Reader Pocket Edition and a $299 Reader Touch editions of the Sony reader. The Pocket Edition (pictured, via) can hold up to 350 standard digital books. Many of the new and bestselling digital books on the device will now be sold for $9.99–matching one of the most controversial price points in publishing.
Here’s more from Sony’s Digital Reading Business Division president, Steve Haber, quoted in the article: “We are focusing on affordability … We have to offer value. It’s clear e-books should be less expensive than regular books, with the savings on printing and logistics getting passed on to the consumer.”