Simon & Schuster Debuts Marketing Unit For Authors

By Dianna Dilworth Comment


Simon & Schuster has created a new publishing unit called North Star Way which is designed to help authors find audiences and build their profiles.

The unit will work with authors to help them create strategies to expand their readership. The imprint will offer book publishing, as well as help online courses and subscriptions and seminars, workshops and panel discussions. In addition the company will help authors with mobile apps, video creation, audio book building and podcasting.

Vice President and Publisher Michele Martin will lead North Star Way. The unit will be dedicated to self-improvement and inspiration, mind-body-spirit, motivation, wellness and business inspiration and leadership titles.