Popular culture has taught us that book clubs should be divided by gender. HarperPerennial and Plume hope to encourage co-ed book clubs with the “Ultra Violet Reading Challenge.”
To support Domestic Violets by Matthew Norman and The Violets of March by Sarah Jio, the publishers are encouraging co-ed book clubs to host violet-themed book parties. Follow this link to sign up on Facebook–co-ed clubs can win prizes and interact with the authors online.
Jio gave this statement in the release: “I know very few women who read books with the men in their lives, and zero women who go to co-ed book clubs. I found that Domestic Violets and The Violets of March share themes that men and women can all relate to: loss, the complexities of marriage, trust, forgiveness, finding our way, and so much more. We both write about the male and female experience from two different perspectives.”
Editor’s Note: An earlier version of this post originally neglected to mention Plume’s involvement in the project.