Bestselling authors are fighting for the same media space as latest celebrity who’s been thrown in rehab. So, how does a first-time author compete not only against celebrities but bestselling authors as well.
To find out, we asked veteran independent book publicist Susan Schwartzman to tell us what she would suggest.
Q: It’s hard enough for veteran authors to get publicity, what can an author do if they’re a first-timer?
SUSAN: Consider media tours, especially if you are a first time author
Media tours are a great way to get on local TV, which means thousands of people will hear about your book. And you are more apt to get print coverage as well. Steven Raichlen, author of the bestselling THE BARBECUE! BIBLE (Workman) and many other grilling books, does 20-city media tours for all of his books, even after getting on Oprah, The View, The Today Show, Good Morning America and The Early Show and is currently on the road traveling cross country promoting his latest book, PLANET BARBECUE (Workman).
To find out how to book your own satellite media tour, contact Susan Schwartzman .