Penguin Random House has formed a division dedicated to marketing directly to consumers called the Consumer Marketing Development and Operations Group.The department will help market specific titles, individual authors and even specific genres within each of its U.S. publishing groups. The entity will also be tasked with developing company-wide digital programs, platforms and partnerships. Amanda Close will lead the new group as Senior V.P. and Director.
“By approaching marketing development this way,” stated Madeline McIntosh, U.S. President and Chief Operating Officer, “both from within publishing and from a broader corporate standpoint, we will be able to most effectively expand our consumer-focused capabilities, and deliver value for our publishers, authors, booksellers, and readers.”