Struggling to make a funny and genuine book trailer? Try including your professional friends in the process. Novelist and advertising professional Paul Malmont rounded up some of his contacts to make his new book trailer (embedded above).
AgencySpy has all the details: “Malmont decided to round of some of his fellow ad peeps and used the Google TV Ads service to get his third novel The Astounding, the Amazing, and the Unknown some views during DishTV broadcasts of Falling Skies, Attack of the Show and Countdown with Keith Olbermann. Among those trying to pitch Malmont their awesome marketing ideas are R/GA ECD Carla Echevarria, HUGE CD and author of Martian Summer Andrew Kessler, and from BBDO ACD Todd Brown, CD Jeff Greenspan, copywriter Sarah Crawford and project managers Michael Gentile and Kelly McLaughlin. Put that cast together, and you have a book spot that (gasp) doesn’t suck.
Earlier this year, Malmont shared tips on how to promote your novel before publication.