Soon The New York Times will offer a “disaggregated” digital version of the paper’s Book Review, a special edition of the publication intended for eReading devices.
Times marketing director James Dunn spoke with Bill Mitchell from Poynter about the initiative. A full Kindle subscription to the Times currently costs, $13.99 a month, a steep price for readers who only want to read book reviews.
We like the idea. Using the magic of Scribd last week, we created a monthly print(out) version of GalleyCat Reviews that you can download for printing, eReaders, or mobile devices.
Here’s more from the article: “Mitchell reports the Times will introduce a separate version of its Book Review for three e-reader platforms, beginning with the Sony e-reader in the next couple of weeks. Versions for Amazon’s Kindle and Barnes & Noble’s Nook will follow. Dunn declined to say what the price will be for the Book Review on these platforms … Dunn told Mitchell that examples such as The New York Times Crossword and Book Review were ‘low hanging fruit’ for disaggregation.” (Via Mike Cane)